Press Web
Press Web Publish a free press release and benefit By posting news or articles about you and your business in Google News or any other search engines, you stand a fairly good chance of generating tra...
Press Web
Publish a free press release and benefit
By posting news or articles about you and your business in Google News or any other search engines, you stand a fairly good chance of generating traffic to your site. The more people see you and read about you, the more chances that a percentage of that number will gravitate to you. The more people read about you, the higher the number of visits you will have. Besides, just being in Google News is a really big deal, and people know that if you are in Google News, you are worth the space they give you. It means you are a force to be reckoned with. You are upcoming.
Because a press release can be sent out in the form of a news article rather than a paid advertisement or review, the cost for advertising done through a press release is often very low, if not completely free.
If your press release becomes popular, then the results could also lead to other websites linking to your site. Your press release would then have also succeeded in creating the much envied “linkbait”.
Many services online, such as “12 Press Release” , "World Press Release" or “Free Press Release” will publish your press release totally free – therefore continuing the idea that you can get a great amount of exposure with little or no investment apart from your input.
But don’t be fooled, press releases do take time, and perhaps practice as well. First of all, you need a concise and catchy headline.
Whether it’s an intriguing question or an interesting statistic, you need something in your headline that will catch the eyes of both the web journalists and the web readers alike.
Once you have written a good press release, go ahead and send it out to as many of the best press release websites and companies and see how much traffic you can gain for free!
In addition to submitting your press release to print and television media, you should take advantage of the press release sites that the web has to offer, both free and paid are available. There are many free press release websites for you to take advantage of. They create free backlinks to your website which helps with search engine optimization (SEO). Just make sure you follow each site’s guidelines for submission carefully, or else your press release will be rejected by the editor.
The press release that gets published on one of the media outlets will have your website link provided within it. Those who have reviewed your release and want more information will click through the link or check out the website.
Once the optimized press release is distributed, it gets picked up on various sites and channels including news search engines such as Google news and Yahoo! news. Every time another website picks up the press release, it reproduces the release along with all of your keywords and links. This has the effect of generating widespread backlinks (links back to your site).
Press releases are one of the most powerful publicity tools available today for all business owners. Use it to your advantage and join all the other successful internet marketers who have use press releases many times in the past with very positive results.
About the Author
12PressRelease.com
Press Releases Are Useless
Did you know that 98% of journalists go online daily (source: white paper released by Expansion Plus Inc. Here's the breakdown of what they're doing while they're on the Net:
92% article research
81% searching online for stories and information related to piece they're currently working on
76% to find new sources and/or experts
73% to find press releases
If you're crafting a press release to fax or email to the media - stop! This is a colossal waste of your time. Why? Because the old way of doing press releases no longer works. Press releases, the old way, are useless. And here's another tidbit: by posting your release online you can circumvent: gatekeepers, spam filters, or your press release disappearing in the glut of emails a reporter or producer gets each day.
A recent study indicated that over 70% of Americans get their news content online, so not only are reporters online, but consumers are too. This has made online press releases very attractive to media professionals and authors. A few years ago you could almost guarantee a media person would call you if you posted your release in an online newsroom like PRWeb. It was simple and free and a posting generally took you no longer than five to ten minutes. It was time well spent. But as the flood of press releases hit these online venues, the ratio of posting vs. media attention changed and the deluge of releases only served to clutter these portals until finally a paid service was offered.
Many thought this was the salvation of the online press release posting and for a while, it was. Now, however this has changed yet again. The low cost of posting to these sites makes it fairly reasonable for anyone to get a listing and consequently, the clutter continues. But much like the clutter of sites on the Net, the solution to this is very simple: press release optimization. What is "optimization?" Let me explain.
When your press release resides online, whether it's through a service like PRWeb or you've just put the release in the media room on your site you need to treat this release just like you treat a web site and optimize it using keywords and techniques that are "web friendly."
At AME we've developed an entire system for optimizing releases with our Resident SEO (search engine optimization) guru, Susan Gilbert. Susan cites an example that she used to gain her a mention in a major news source: "Here's an example from a new web site I created. The domain name was registered on February 3rd and the site was completed on Feb 10th. I created a press release (which has an official date of February 15, 2007) and submitted it to several online press release agencies. My site was indexed in Google within a week, and was considered the 'authority' on the topic in Google by March 15th. On April 2nd I was contacted by a journalist who found my press release online. She was researching my topic for inclusion in Home Style magazine. Home Style is published both offline and online by Content That Works, which has licensing agreements with more than 200 newspapers in the United States and Canada. Combined, these newspapers reach more than 12 million households. My website and interview will be featured in May's issue."
The trick here are the keywords which are often misunderstood: "The biggest mistake a novice can make," offers Gilbert, "is thinking that your keyword is the root word of your subject matter. The competition for all root words (i.e. romance novel, scrapbooking, etc) will never achieve ranking. Keyword research is an art that takes a long time to learn and takes keyword research tools that can be costly. Additionally, keyword research changes based on the newest algorithms and search engine advances."
Much like a web site designer, or someone who writes your press release, don't trust your keyword searches to just anyone. Make sure they are tuned into the Net and aren't just offering standard or "root" keywords.
Once you have your keywords defined, you'll want to use these in the headline and the first 50 words of your release. The next piece of this is the length of your press release. Generally online releases should be no more than 600 words in length and have at least one (preferably two) hyperlinks back to your web site. The keywords can also be used as anchor text for these links too. Again, a good keyword person should come back with two or three relevant search terms that your target audience is likely to use for a news search.
By optimizing your release you'll not only get onto the radar screen of your desired media and consumer targets, but you'll also get some valuable incoming links and search engines love those! Anytime your story gets picked up by web sites (and in particular news web sites) it creates an inbound link which helps with your site ranking.
And finally if you're still not sure this is the route for you to go, consider this: Yahoo! News outranks CNN and the BBC, meaning that Yahoo has more news readers than either of these two giants. So if you're planning a campaign, or still knee deep in an ongoing one, consider optimizing your press release, it might give you the boost you need and who knows, maybe even get you noticed by that elusive media target.
About the Author
Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a book marketing and media relations expert whose company has developed some of the most cutting-edge book marketing campaigns. Visit
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