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Clipart Car Lead Generation From Local Advertising for Fitness Centres, Gyms, Yoga & Meditation Classes, Beauty Salons, Hairdressers, Nurseries and Non-profits As a marketing company, we are oft...
Clipart Car
Lead Generation From Local Advertising for Fitness Centres, Gyms, Yoga & Meditation Classes, Beauty Salons, Hairdressers, Nurseries and Non-profits
As a marketing company, we are often asked about how to get the best "lead generation" from local advertising for Fitness Centres, Gyms, Yoga and Meditation Classes, Beauty Salons, Hairdressers, Nurseries and Non-Profit organisations. As the world of traditional print and online advertising merge, how can you take best advantage of your local and immediate population from print advertising? (You also find plenty of information on our web site about internet online advertising)
One of the most effective forms of advertising, from our experience working with clients in the sectors mentioned previously, has been with UK local government publications. These are delivered into households within Boroughs, Municipalities or Counties. Most of these publications are focused on around 200-225k households, so not huge (UK statistics). However, because they go into each home in the area, their penetration value is excellent and their readership is correspondingly high. In comparison, readership of a local newspaper, free or bought, is usually around 30k - so you see the difference and the potential. Also, the costs are similar between both publications, but the return on investment is much higher for the government publications. Many of these local governments require external funding to afford a large print run, and that's why they need advertisers like us.
From our experience, these types of publications work extremely well for the aforementioned businesses, and we have a number of our clients benefiting from very positive lead generation by using them. Many companies and organisations give up on a print advertising campaign too soon. We have a superb article on Life Value Cycle - The Cost of Client Acquisition which shows that if print advertising is performed correctly, it can bring very positive results. This article explains that just one response to an ad could have well paid handsomely for your investment.
Define your Target Audience
Firstly, it is important to define your target audience. With researching your current client's ages and other demographics like income, size of home, number of cars etc, you may find that the majority of sign ups were from people aged 30-45, as an example. Remember that it is not effective to target over many different demographic levels and ages, so settle for the obvious core or most popular age band, income or ethnicity - whatever is more relevant to the service or product you are selling.
Firstly, design your ad so as to appeal to this audience with the correct wording. Make sure the ad looks professionally created and do not use clipart and amateur photography. A perfectly formed ad can convey a message effectively, and a well chosen photograph can work wonders! (Have a look at photo library www.dreamstime.com where you should find the images you require and many for less than £1)
So, what do you need to do?
Firstly, check your local municipality, borough, country or state online via the internet and see if you can find the details (as you may not receive the publication personally). If you receive the publication, give them a call to discuss your requirements and target audience, however broad or narrow.
The art of marketing is to test - test - test - so give it a go, but make sure that the message in your ad reflects your expected response outcome. Ask yourself, "Will my target audience respond to such an ad"?
Why not offer some free inductions or courses? Do also remember that the most powerful word in Marketing is "free" - we all love something for nothing!
Please do get in touch if you require any further information on this subject.
About the Author
Objective Marketing is run by Robert W Ward, a highly experienced UK marketing expert.
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One of the most frequent requests I have heard throughout my career is "May I have your card?" Whether it's a sales call or business-to-business (B2B) networking, the practice of swapping business cards is the most common way to make an introduction. So why do so many merchant level salespeople (MLSs) arrive at meetings and trade shows without them?I'm always surprised when, during the "get to know you" part of a committee meeting, someone in the room announces they have "forgotten their cards". Or when someone visits our booth at a trade show and is unable to leave a card because they don't have any with them. In sales, forgetting your business cards is like forgetting your pants.
Whatever you choose to do, remember that little business cards can have a big impact on your marketing if you employ some creativity. One of the most critical decisions you'll make as you design your card is whether or not to add non-text elements such as a photo, your logo or additional clipart or graphics. How do you decide whether words or pictures are more effective use of the limited space on a business card? Where will your cards be distributed? When will you be handing them out? Who will be receiving them?For example, some entrepreneurs find it effective to prospect for new customers by plastering their business card on every bulletin board they can find.
You've had one thousand of the finest, several eye-catching Business cards printed. Now, what do you do through them? Networking amid business cards is one of the most cost effective signals of marketing your business-and yourself.Don't leave them sitting in the box, they do you no good there. Get them into the hands of your prospects! If you think of your business card as a mini-billboard for your company, you will realize that you wish people to see it in order for it to be effective. Here are a few ideas to get you started. Keep them in your pocket, purse, briefcase, and wallet, on your desk, and at the reception area of your office.Leave some in your car. Always experience them on hand so you can introduce yourself to new folks when the time is right.
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The business card is actually functioning as a miniature billboard. There's no personal contact involved and the reader may have little (if any) knowledge of the featured business. Such a card needs to be colorful, easy to read, and very clear about the primary service and benefit of the business.On the other hand, if you're designing business cards that will primarily be given to existing customers or to colleagues, you don't need to waste precious space telling them whatyou do. They already know. Instead, they're probably more interested in expanded contact information (maybe after-hours customer support), additional store locations or completary products.So - photos, logos and graphics need to be chosen according to the response you want from the typical person who'll receive your card. Does the photo, logo or graphic you have in mind help or hinder the purpose of your card? Will it be worth the space that it consumes on the card.
Sure, everyone needs business cards. But why not make your business card do double or triple the work of an average business card.Here are 4 proven ways to supercharge your business card into a powerful business tool.1. Use the back of the card to include sales info. Good marketers know that customers need to be reminded at every opportunity how your product or service will help them. Even though business cards are small, you can still include some information on the back of the card that will remind customers how you are unique, better, and valuable. You could include a short bullet list of features and benefits. You could display some stats and figures, mention awards your product has won, or list a brief testimonial or two. Just a little bit of extra sales information can make a big difference in building relationships and encouraging sales.2. Use the back of the card as an appointment card. Dr.'s and dentists do this frequently. But other businesses can use the same concept.
Keep a schedule and goals for making contact by phone calls, emails, or snail mail. Periodically go through your filing system and update or delete old information. The reason you store this information is to keep in with people -- use your new organizing system to stay efficient and your business will thrive!Do your business cards work as hard as you do to gain new contacts? If not, you need cards that will grab attention and spur curiousity.Make your life a house your heart can live in. With a door that is open to receive friends and a garden full of memories of many good things.Spend money on decent quality business cards. Home made cards just don't compare to the quality of professionally printed cards. Your cards reflect your business - do you really want your cards screaming cheap!2. Always hand out two business cards - one for the prospect and one for them to handout to a colleague.3. Enter your business cards in Free Lunch draws at restaurants.4. Make your card unique in size, shape or texture.
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